Chip-sets fuelling next-gen automotive electronics.

Chip-sets fuelling next-gen automotive electronics.

Automotive electronic technologies are improving rapidly. Approximately 65% of the cost of an automobile comprises of electronic systems. All contemporary automobiles have high levels of electronic integration such as infotainment; safety systems like airbags, ABS; traction control like ESP (electronic stability program); engine controls like electronic fuel injection, fly by wire etc. Further shift to electric cars and advanced technologies like auto pilot will fuel the demand for adoption of automotive electronics. To match the increasing demand in automotive electronics, semiconductor companies are producing technologically advanced electronic chip-sets. For instance, Texas Instruments has Jacinto automotive processors which offer scalable solutions for advanced driver-assistance systems (ADAS). Qualcomm Technologies has 3rd generation Snapdragon automotive chip-sets which are designed to allow automakers to deliver a variety of customization options for their consumers. NVIDIA Corporation launched the DRIVE CX platform automotive processors. Intel has Intel Atom automotive processors. Tesla has introduced its FULL SELF DRIVING CHIP recently.